Truth Revealed

Working Well Together & Making the Switch to Clientside

In the last episode of Series 1 of the Working Well Together Podcast, our host Mark Thorpe talks to Bethan Blakeley from Simplisafe, who recently moved from insight agency to a clientside role:- Great relationships lead to better results, because it makes the most of the different perspectives- Explaining to agency partners how you as a client like to work can be a great place to start- Being honest if you need a sounding board, rather than being ready to brief a project, can lead to some great support

Live Podcast: Can AI solve conflict in an Age of Rage? - live from SXSW London

Simon Horton and Dr Mark Thorpe in conversation with Dr Matilda Andersson explore how rage shapes our world, what Al could do to help, and what all this means for brands and businesses.

Live Podcast: Brands and Branding in an Era of Disruptions – live from SXSW London

Our second podcast recorded live at Disruptive Futures at SXSW London is now out for you to watch and/or listen to. In the session, Mark Thorpe (Head of Thought Leadership at Truth) and Laura Barber (Founder of The Ripple Impact and who has held leadership roles in a range of blue-chip organisations) discussed how brands need to show up in a world rippling with 'nervous systems' and radical uncertainty.  Our current situation is much more than a perma-crisis; it is a fundamental disruption of all the major pillars that govern the lives we lead.

Innovating in Nervous Systems – live from SXSW London

Our first podcast recorded live at Disruptive Futures at SXSW is now out in the world. This episode asks: how do we innovate in Nervous Systems – in a state of constant crisis - human, organisational, societal – when the world feels like a rolling state of change?
Our own Tom Morgan is joined by Emily Dent and Joe Spence, two innovation and organisational change gurus, for a wide-ranging conversation on innovation, systems thinking, leadership and creativity in the face of uncertainty.

Working Well Across the Ecosystem - Ep 5: Nick Bonney

In the latest episode of the Working Well Together Podcast, our host Mark Thorpe talks to Nick Bonney from Deep Blue Thinking about his varied experience client side, agency side and as an independent:
- Organisations make political and emotional decisions, not just rational decisions, so trust and relationships are key;
- The need to be intentional and explicit, to compensate for remote working and transactional, scheduled relationships;
- Why agencies can apply the Working Well Together principles with their own suppliers too

Working Well Together to Set Up For Success. Episode 4

In the latest episode of the Working Well Together Podcast, our host Mark Thorpe hears how Ciaran Acford from Ooni and Andy Haylett and Alice Langthorne from Boxclever built a great research partnership:- Why starting with 'no' led to greater trust- The importance of understanding why the research has come about, to inform better choices- How following the WWT Charter ensures research has more impact, by enabling the agency to do their best work

The Hidden Problem: Confronting Ageism in Research and Insights

In this episode, Dr Mark Thorpe discusses ‘the problem of age’ with the pioneering Liz Norman, owner of the eponymous recruitment consultancy, and advocate for greater awareness of age-related discrimination and the commercial value of older people in the workforce.
 

The Power of Conversations for Working Well Together. Episode 3: Nick Rich

In this episode, our host Mark Thorpe discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: - Why insights is perhaps the most collaborative profession of all; - The responsibility on clients to make room for sometimes difficult conversations; - How informal chats can be preferable to formal feedback processes

Decoding Behaviour: When Semiotics Meets Behavioural Science

In this episode of "Truth Revealed," Tom Morgan and Bridget Dalton discuss the intersection of semiotics and behavioural science. Tom, a senior director at Truth, and Bridget, head of Truth Futures, explore the similarities and differences between their respective fields. They delve into how semiotics and behavioural science can be blended to create powerful insights and actionable strategies for understanding and influencing human behaviour.

Working Well Together: Origin Story. Episode 2: Suzanne Lugthart

In this episode, our host Mark Thorpe discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus:- Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy - The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning - How Working Well Together can help every work day be a little bit better - and every project more impactful