Truth Revealed

The Power of Conversations for Working Well Together. Episode 3: Nick Rich

In this episode, our host Mark Thorpe discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: - Why insights is perhaps the most collaborative profession of all; - The responsibility on clients to make room for sometimes difficult conversations; - How informal chats can be preferable to formal feedback processes

Decoding Behaviour: When Semiotics Meets Behavioural Science

In this episode of "Truth Revealed," Tom Morgan and Bridget Dalton discuss the intersection of semiotics and behavioural science. Tom, a senior director at Truth, and Bridget, head of Truth Futures, explore the similarities and differences between their respective fields. They delve into how semiotics and behavioural science can be blended to create powerful insights and actionable strategies for understanding and influencing human behaviour.

Working Well Together: Origin Story. Episode 2: Suzanne Lugthart

In this episode, our host Mark Thorpe discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus:- Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy - The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning - How Working Well Together can help every work day be a little bit better - and every project more impactful 

International Women's Day 2025: women, sport and changemaking

Truth X Changemaking IWD discussion on the overlap between leadership, sport, insight and storytelling and how all of these things can drive changemaking. With Kelly Davies, Co Founder of Sport for Changemaking and Asoka UK Director & Matilda Andersson Managing Director of Truth Consulting. 
 
To learn more visit www.truth.ms

Introducing the Working Well Together campaign. Episode 1: Ruth Hinton

In this first episode, our host Mark Thorpe discusses with Ruth Hinton from Vue and AURA what the Working Well Together campaign is all about: - why AURA is campaigning for better client-agency relationships; - what are the 6 principles and why were they chosen; - how both agencies and clients can get involved and join the movement 

Truth Revealed: Beyond the Slides - Making Research Memorable

In this episode of Truth Revealed, we interview Mayra Munguia, Insight Manager at BT Group and winner of the AURA Award for Best Client-side Impact. Myra shares her journey in customer experience insights and how she's transformed the way research influences business decisions at BT.
What's Revealed:
The Art of Stakeholder Management: Learn how Myra built strong relationships with senior stakeholders by moving beyond traditional slide presentations to meaningful conversations.
Making Research Memorable: Discover how she turned complex customer experience data into memorable stories that drive action.
The Switzerland Approach: Explore Myra's unique positioning as an unbiased insights professional, helping her gain trust across different business units.
From Questions to Impact: Hear about her methodical approach to questionnaire design and how she ensures every question serves a purpose.
Breaking Barriers: Get Myra's perspective on encouraging more women into client-side research roles and creating inclusive spaces in insights.
This episode offers valuable insights for anyone interested in stakeholder management, customer experience research, and creating business impact through insights, showcasing how research professionals can influence strategic business decisions.

Brand Britain: What does the Labour landslide mean for brands and what are the new rules for Cool Britannia today?

Truth Revealed: How Insights Shape Football's Future

In this episode of Truth Revealed, we interview Jamie Lawrence, Insight and Analytics Manager at the Football Association (FA). Jamie shares his journey from psychology studies to his dream job at the FA, where he combines his passion for football with expertise in data and research.
What's Revealed:
The Power of Small Changes: Learn how incremental changes can significantly impact football, including a two-year project that changed youth football rules.
Bridging Data and Action: Discover how Jamie's role connects analytics and research to drive meaningful change in football at all levels.
Impacting Lives Through Sport: Hear about Jamie's motivation to use research to influence millions of lives in the football community.
The Art of Distilling Insights: Explore Jamie's approach to translating complex data into actionable insights for stakeholders.
AI in Sports Research: Get Jamie's perspective on how AI could revolutionize sports insights and research.
This episode offers valuable insights for anyone interested in sports, data analytics, and organizational change, showcasing how research shapes football's future and the impact of client-side insights professionals in sports.

Truth Talks: A Changing Minds Podcast. Episode 4: AURA Finalist, Rachel Parry

Client Insight Manager, Rachel Parry was nominated by her colleague at Irwin Mitchell, Harry Mirpuri for the AURA Individual Insight Clientside Award. Rachel tells us about the insight initiatives she has spearheaded to make an impact in the organisation and that have led her to be shortlisted.
She talks about always bringing a new perspective to her projects, constantly questioning and thinking "what else?", and knowing how impactful the client voice is.
This is the last of our four episodes profiling the finalists of the AURAs. The Truth-sponsored Award will be given at the AURAs ceremony on 20th July and we look forward to congratulating all the nominees and winners on the night.

Truth Talks: A Changing Minds Podcast. Episode 3: AURA Finalist, Bradly Bain

Bradley Bain, Qualitative Research Analyst at Barclays, is our next finalist for the Individual Insight Clientside Award.
In Episode 3 he is represented by David Woodley, Head of Qualitative Research. David tells us why he nominated Bradley and the difference it can make to the team and the business as a whole to have someone like him on board.
Amongst the qualities that make him worthy as an AURA finalist are confidence paired with humility, being a trusted advisor, as well as determination and tenacity.