Truth Revealed

Working Well Across the Ecosystem - Ep 5: Nick Bonney

In the latest episode of the Working Well Together Podcast, our host Mark Thorpe talks to Nick Bonney from Deep Blue Thinking about his varied experience client side, agency side and as an independent:
- Organisations make political and emotional decisions, not just rational decisions, so trust and relationships are key;
- The need to be intentional and explicit, to compensate for remote working and transactional, scheduled relationships;
- Why agencies can apply the Working Well Together principles with their own suppliers too

Working Well Together to Set Up For Success. Episode 4

In the latest episode of the Working Well Together Podcast, our host Mark Thorpe hears how Ciaran Acford from Ooni and Andy Haylett and Alice Langthorne from Boxclever built a great research partnership:- Why starting with 'no' led to greater trust- The importance of understanding why the research has come about, to inform better choices- How following the WWT Charter ensures research has more impact, by enabling the agency to do their best work

The Hidden Problem: Confronting Ageism in Research and Insights

In this episode, Dr Mark Thorpe discusses ‘the problem of age’ with the pioneering Liz Norman, owner of the eponymous recruitment consultancy, and advocate for greater awareness of age-related discrimination and the commercial value of older people in the workforce.
 

The Power of Conversations for Working Well Together. Episode 3: Nick Rich

In this episode, our host Mark Thorpe discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: - Why insights is perhaps the most collaborative profession of all; - The responsibility on clients to make room for sometimes difficult conversations; - How informal chats can be preferable to formal feedback processes

Decoding Behaviour: When Semiotics Meets Behavioural Science

In this episode of "Truth Revealed," Tom Morgan and Bridget Dalton discuss the intersection of semiotics and behavioural science. Tom, a senior director at Truth, and Bridget, head of Truth Futures, explore the similarities and differences between their respective fields. They delve into how semiotics and behavioural science can be blended to create powerful insights and actionable strategies for understanding and influencing human behaviour.

Working Well Together: Origin Story. Episode 2: Suzanne Lugthart

In this episode, our host Mark Thorpe discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus:- Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy - The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning - How Working Well Together can help every work day be a little bit better - and every project more impactful 

International Women's Day 2025: women, sport and changemaking

Truth X Changemaking IWD discussion on the overlap between leadership, sport, insight and storytelling and how all of these things can drive changemaking. With Kelly Davies, Co Founder of Sport for Changemaking and Asoka UK Director & Matilda Andersson Managing Director of Truth Consulting. 
 
To learn more visit www.truth.ms

Introducing the Working Well Together campaign. Episode 1: Ruth Hinton

In this first episode, our host Mark Thorpe discusses with Ruth Hinton from Vue and AURA what the Working Well Together campaign is all about: - why AURA is campaigning for better client-agency relationships; - what are the 6 principles and why were they chosen; - how both agencies and clients can get involved and join the movement 

Truth Revealed: Beyond the Slides - Making Research Memorable

In this episode of Truth Revealed, we interview Mayra Munguia, Insight Manager at BT Group and winner of the AURA Award for Best Client-side Impact. Myra shares her journey in customer experience insights and how she's transformed the way research influences business decisions at BT.
What's Revealed:
The Art of Stakeholder Management: Learn how Myra built strong relationships with senior stakeholders by moving beyond traditional slide presentations to meaningful conversations.
Making Research Memorable: Discover how she turned complex customer experience data into memorable stories that drive action.
The Switzerland Approach: Explore Myra's unique positioning as an unbiased insights professional, helping her gain trust across different business units.
From Questions to Impact: Hear about her methodical approach to questionnaire design and how she ensures every question serves a purpose.
Breaking Barriers: Get Myra's perspective on encouraging more women into client-side research roles and creating inclusive spaces in insights.
This episode offers valuable insights for anyone interested in stakeholder management, customer experience research, and creating business impact through insights, showcasing how research professionals can influence strategic business decisions.

Brand Britain: What does the Labour landslide mean for brands and what are the new rules for Cool Britannia today?